About The Project

White Ribbon and J. Walter Thompson

20minutesofaction4change.org is a joint campaign action between White Ribbon and J. Walter Thompson.

White Ribbon is the world’s largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity.

Starting in 1991, we asked men to wear white ribbons as a pledge to never commit, condone or remain silent about violence against women and girls. Since then, the White Ribbon has spread to over 60 countries around the world.

We work to examine the root causes of gender-based violence and create a cultural shift that helps bring us to a future without violence. Our vision is for a masculinity that embodies the best qualities of being human. We believe that men are part of the solution and part of a future that is safe and equitable for all people.

Through education, awareness raising, outreach, technical assistance, capacity building, partnerships and creative campaigns, White Ribbon is helping create tools, strategies and models that challenge negative, outdated concepts of manhood and inspire men to understand and embrace the incredible potential they have to be a part of positive change.

whiteribbon.ca


J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.

jwt.com